Design is at the heart of everything I do. After completing my Master’s in Product Design at Chalmers University, I had the opportunity to work at the Division of Design and Human Factors as a UX Researcher, where I supported projects from Volvo Cars Corporation. During my design education, I also got the opportunity to perform my design thesis in collaboration with VTI and also took part in a student design project with Clean Motion AB exploring sustainable mobility solutions and user interfaces for electric vehicles.

After my time at the Division of Design and Human Factors, I worked as a Design Consultant at Freshout AB, where I helped shape digital products for small businesses across Sweden. I then joined Infosys as an Experience Design Lead working on diverse projects — from conversational interfaces to enterprise and banking applications. Most recently, I worked at Terragon Group as a Product Designer, contributing to the development of marketing SaaS platforms aimed at businesses across Africa.

In 2019, I co-founded Nxtout.app with my friend Jacob Daoud. a career guidance platform aimed at helping students and professionals make informed career decisions. Later that year, we were selected as one of 12 startups to join the Jönköping Science Park's accelerator program in Sweden. Within the first week of launch, Nxtout.app facilitated over 1,000 career-related inquiries, demonstrating the strong demand for accessible career insights.

Mentoring is something I’m passionate about and frequently engage in. I conduct design workshops for students at the Bengaluru School of Visual Arts.

Over the past decade, design has transformed from a simple visual layer into a strategic business function. What was once just a tool to design for convenience and safety has evolved into a discipline deeply rooted in human behavior and psychology. In the next ten years, design will play a pivotal role in shaping multimodal experiences and AI-driven interactions, driving innovation at an unprecedented scale.

As a designer, I enjoy shaping user journeys and new product experiences. I also explore ways to speed up the design process, such as implementing mini research methodologies into our workflow. I believe the difference between good design and great design lies in striking the perfect balance between human needs and desires.

I am currently working as a Principal Product Designer atDalm Labsreimagining conversational interfaces. In my spare time, I conduct design workshops on accessibility, mentor student designers and work on a few exciting side projects, including Protokits — a marketplace for physical design kits, and TripOrNot — a travel app built using Lovable.

When I am not thinking about design, I prefer to go on treks, go camping, read books, build drones or work on my field recordings.